Brand Facts
Ilia Beauty
Clean color that works like skincare
Laguna Beach, CA · $26 – $54 · 1078 products
ILIA is a clean beauty brand that believes in skin that looks like skin. Founded by Sasha Plavsic in 2011, ILIA creates makeup powered by skincare actives for a naturally radiant look.
Founded
Sasha Plavsic (2011)
HQ
Laguna Beach, CA
Products
1078
Highlights
Best Seller
Super Serum Skin Tint SPF 40
Award-Winning
Recognized with beauty industry awards
Best For
All skin types
skincare-first makeup lovers
Certifications & Ethics
✓Leaping Bunny
✓B Corp
✓EWG VERIFIED
Rabbit Hole
Sculpting Brush →Precision Powder Brush →Perfecting Buff Brush →Large Sharpener →Finishing Powder Brush →Shadow Brush →Complexion Brush →Blending Brush →True Skin Radiant Priming Serum →The ILIA Look →The Cleanse Soft Foaming Cleanser →Super Serum Skin Tint SPF 40 →Bright Start Retinol Alternative Eye Cream →Blue Light Mist →Barrier Build Skin Protectant Cream →Balmy Gloss Tinted Lip Oil →Super Serum Skin Tint SPF 30 →Balmy Tint Hydrating Lip Balm →Clean Line Gel Liner →Clean Line Liquid Liner →Color Block Lipstick →Color Haze →Eye Stylus Shadow Stick →Fullest Volumizing Mascara →In Frame Brow Gel →In Full Micro-Tip Brow Pencil →Lightshift Cream Highlighter →Limitless Lash Mascara →Lip Sketch Hydrating Crayon →Lip Wrap Reviving Balm →
Verified Mar 2026