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Rare Beauty
Makeup made to feel good in
$20 – $30
Brand Facts
Rare Beauty
Makeup made to feel good in
Los Angeles, CA · $20 – $30 · 1078 products

Rare Beauty, founded by Selena Gomez, celebrates individuality and challenges unrealistic beauty standards. The brand donates 1% of sales to the Rare Impact Fund supporting mental health.

Founded
Selena Gomez (2020)
HQ
Los Angeles, CA
Products
1078
Highlights
Best Seller
Soft Pinch Liquid Blush
Award-Winning
Recognized with beauty industry awards
Best For
All skin types
all skin tones
self-acceptance seekers
Certifications & Ethics
✓Leaping Bunny
✓Vegan
No products indexed yet.
$20 – $30
Verified Mar 2026