A moisture magnet. Pulls water from the air and deeper skin layers up to the surface to keep skin plump and hydrated.
Skin Conditioning
A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.
Locks In Moisture
Traditional Use
A sugar alcohol developed in the late 20th century as a humectant and sweetening agent in modern cosmetics. It was synthesized to provide moisturizing benefits similar to glycerin while being suitable for formulation in various skincare products.