Antimicrobial

Keeps your product from growing bacteria, mold, or yeast. Without these, that jar of cream becomes a petri dish in about a week.

Antioxidant

Fights free radicals — the unstable molecules from UV, pollution, and stress that break down collagen and cause premature aging.

Humectant

A moisture magnet. Pulls water from the air and deeper skin layers up to the surface to keep skin plump and hydrated.

Skin Conditioning

A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.

Emollient

Fills in the tiny cracks between skin cells to make everything feel smooth and soft. The "silky finish" ingredient.