ANTIMICROBIAL

Keeps your product from growing bacteria, mold, or yeast. Without these, that jar of cream becomes a petri dish in about a week.

ANTIOXIDANT

Fights free radicals — the unstable molecules from UV, pollution, and stress that break down collagen and cause premature aging.

HUMECTANT

A moisture magnet. Pulls water from the air and deeper skin layers up to the surface to keep skin plump and hydrated.

SKIN CONDITIONING

A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.

EMOLLIENT

Fills in the tiny cracks between skin cells to make everything feel smooth and soft. The "silky finish" ingredient.

SKIN PROTECTING

Helps rebuild and strengthen your skin barrier — the invisible shield that keeps moisture in and irritants out. Essential after over-exfoliating or harsh weather.