A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.
Antioxidant
Improves Elasticity
Reduces flyaways
Softens and detangles hair
Traditional Use
Wheat starch was hydrolyzed and quaternized in the late 20th century as a natural-origin cationic polymer. Used in cosmetics for conditioning, thickening, and film-forming properties.