A moisture magnet. Pulls water from the air and deeper skin layers up to the surface to keep skin plump and hydrated.
Skin Conditioning
A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.
Locks In Moisture
Traditional Use
Sugar alcohol developed in the 1980s as a sweetener alternative. Used in cosmetics as a humectant and texture modifier; has no traditional use history as it is a modern synthetic ingredient.