Absorbent

Binding

Emulsion Stabilising

Forces oil and water to stay mixed instead of separating into layers. The unsung hero holding your lotion together.

Film Forming

Creates a physical seal on skin to lock moisture in and keep irritants out. The "slugging" ingredient — barrier protection.

Hair Conditioning

A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.

Skin Conditioning

A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.

Locks in moisture