Creates a physical seal on skin to lock moisture in and keep irritants out. The "slugging" ingredient — barrier protection.
Moisturizing
Wound Healing
Strengthens Barrier
Creates protective layer
Reduces flyaways
Holds ingredients together
Traditional Use
Developed in the 1950s as a synthetic polymer for industrial water treatment. Adopted by the cosmetics industry in the 1970s as a thickening and film-forming agent in gels and creams.