A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.
Cleansing
Makes oil and water mix so dirt, makeup, and sunscreen can actually be washed away. The reason your face wash foams.
Emulsifying
Forces oil and water to stay mixed instead of separating into layers. The unsung hero holding your lotion together.
Reduces Static
Conditions Hair
Cleansing Surfactant
Emulsifier
Locks In Moisture
Fights Bacteria
Lifts away dirt and oil
Reduces flyaways
Softens and detangles hair
Mixes oil and water
Traditional Use
Developed in the mid-20th century as a synthetic conditioning and antistatic agent. Created for use in hair care products to improve manageability and reduce static electricity.