A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.
Humectant
A moisture magnet. Pulls water from the air and deeper skin layers up to the surface to keep skin plump and hydrated.
Film Forming
Creates a physical seal on skin to lock moisture in and keep irritants out. The "slugging" ingredient — barrier protection.
Boosts collagen production
Locks in moisture
Traditional Use
Developed in the late 20th century as a modified protein derivative. Created as a film-forming and conditioning agent for skincare and haircare products, designed to mimic collagen's moisturizing properties.