Humectant

A moisture magnet. Pulls water from the air and deeper skin layers up to the surface to keep skin plump and hydrated.

Skin Conditioning

A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.

Emollient

Fills in the tiny cracks between skin cells to make everything feel smooth and soft. The "silky finish" ingredient.

Locks In Moisture