A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.
Cleansing
Makes oil and water mix so dirt, makeup, and sunscreen can actually be washed away. The reason your face wash foams.
Emulsifying
Forces oil and water to stay mixed instead of separating into layers. The unsung hero holding your lotion together.
Surfactant Cleansing
Surfactant Emulsifying
Improves Elasticity
Lifts away dirt and oil
Reduces flyaways
Softens and detangles hair
Mixes oil and water
Traditional Use
Created in the mid-20th century as a synthetic cationic conditioning agent derived from stearic acid and silicone technology to improve hair manageability and static reduction.