Target is a major U.S. retail chain that offers a wide selection of clean beauty products through its Target Clean initiative, which certifies products meeting strict formulation standards. The retailer makes clean beauty accessible to mainstream shoppers by curating products free from harmful chemicals and prominently labeling them for easy identification. Target combines convenient in-store shopping with e-commerce options, bringing clean beauty standards to communities across the country.

Target Clean requires products to be formulated without parabens, phthalates, formaldehyde, propylparaben, butylparaben, and nonylphenol ethoxylates. Products that meet the standard are flagged with a 'Target Clean' icon online and in-store.