Ulta Beauty is a major beauty retailer offering a curated selection of prestige, mass-market, and clean beauty brands across makeup, skincare, haircare, and fragrance. The company has positioned itself as a leader in clean beauty through its 'Conscious Beauty' program, which certifies products meeting standards for clean ingredients, cruelty-free practices, vegan formulations, sustainable packaging, and positive impact initiatives.

Ulta's 'Conscious Beauty' program spans Clean Ingredients, Cruelty Free, Vegan, Sustainable Packaging, and Positive Impact pillars. 'Clean' products must be formulated without parabens, phthalates, sulfates (SLS/SLES), and other listed chemicals.