Violet Grey is a luxury clean beauty retailer curating high-end, efficacy-driven skincare, makeup, and wellness products from around the world. The brand is known for its rigorous "Violet Code" vetting process, where every product is tested and approved by a committee of Hollywood makeup artists, dermatologists, and editors. They focus on clean formulations without compromising on performance or luxury positioning.

Violet Grey's Violet Code requires every product to be tested and approved by a committee of Hollywood makeup artists, dermatologists, and editors. Focuses on efficacy-first curation with a preference for clean formulations.